GoodBeer was founded by B.Biebuyck in 2015 in Brussels. What started as a passion for beer, resulted in the first line of beer-inspired shirts as ‘GoodBeerGuy’. From recycled wood from pallets, Ben made bottle openers. He changed the name GoodBeerGuy to GoodBeer Craft Gear. This is when the brand became more a fashion brand or a lifestyle brand. Soon wooden watches, wooden sunglasses, and other wooden gadgets were added to the series.
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