Our Featured Product

2% of sales go to GoodPlanet.be to plant trees in Brussels, Belgium.

Discover GoodBeer’s extensive range of beer cosmetics

And of course, GoodBeer’s classic beer lovers’ clothing

Our Beer T-shirt Bestsellers

Our Wooden Watches Bestsellers

Other Bestsellers

GoodBeer was founded by B.Biebuyck in 2015 in Brussels. What started as a passion for beer, resulted in the first line of beer-inspired shirts as ‘GoodBeerGuy’. From recycled wood from pallets, Ben made bottle openers. He changed the name GoodBeerGuy to GoodBeer Craft Gear. This is when the brand became more a fashion brand or a lifestyle brand. Soon wooden watches, wooden sunglasses, and other wooden gadgets were added to the series.

Read more about the history of GoodBeer here.