About us

2015

Being a craft beer aficionado, and attending craft beer festivals on a regular basis, I felt a need for ‘independent and witty’ beer-related t-shirts, not too obvious. My search was in vain, which drew me into designing myself. The very first one was the iconic ‘Beer Dear’.  5 more designs followed. I launched a Kickstarter campaign to be able to print them (printing 1 T-shirt is outrageously expensive – do them in bulk and you get a much better price). The facebook-page I showed my designs on was named ‘GoodBeerGuy’ – adopting the Beer Dear logo and GoodBeer as a brand name. GoodBeer was born.

2016

People asking me about bottle openers in markets I was selling the t-shirts on incited me to create my own original bottle openers. I had some transport pallets at hand and decided to use them to create wooden ‘upcycled’ bottle openers. An industrial laser allows to permanently ‘print’ on them.

2017

From recycled wood, I make the first wooden bowties. Later I use new wood as the quality of the ‘pallet’ wood is not sufficient.

2018

Bamboo – a newly discovered workable natural product. Strong and easy to craft. The first bamboo watches and sunglasses are added to the ‘GoodBeer’ brand.

2019

Rises the idea of a physical store. But it had to have something more, an experience. Introduction of steel and wooden rings.

2020

This experience will be a beer spa. And the location was found in early 2020 in Brussels. Setting up the GoodBeer spa and shop takes the rest of 2020. Introduction of the original “GoodBeer’s Happy HoppyBalls”.

2021

A hectic, but productive year. Beginning of June 2021, The GoodBeer Craft and Spa opens in Rue Scailquin 43, 1210 Brussels, after 7 months of delay in the preparations.

The Good Beer Spa is well received by the public – after 6 months we’ve welcomed people from over 40 countries.

The GoodBeer shop got extended with a brand of wooden watches ‘BEÄR‘ – with hoodies as well.

A lot more beer cosmetics are now being produced by us at the small atelier above the spa. It is great to create and have positive feedback on it!

2022

Introduction of the Brand ‘BEÄR’ wooden watches. BEÄR is a clever word game between BEER and BEAR.

Wooden watches by BEÄR Brussels